This past month I decided to do a rebrand of my freelance studio. My old brand didn't feel connected to my work style or personality. But I wanted to keep the same theme using bird icons so that I wasn't tasked with creating a new mission statement and brand language. "Maria K. Studios seeks to provide clients with a full spectrum of design products and style options to help companies take flight in their respective markets."
My goal was to design a more dynamic logo that visually represents the ideas in my mission statement. I specialize in layout design, branding, illustration, and lettering, and I needed an identity that represented my style without being specific to only one service I provide. My font choices and the overall construction of the logo stem from minimal designs I've seen over the years for outdoor themed logos, stamps, and prints, with a color palette inspired by the Eastern Bluebird.
My new brand feels much more streamlined and reflective of my work and ideas! See the rebrand in action at my upgraded site: mariakstudios.com.
